Project Brief: Corporate Identity – Business Cards
Design Concept: Feel. The. Heat. – Clearly described DP’s entry into the market. With bold concepts and a 3 storey haunted mansion retail store, we wanted to create an identity that will stick. For their CI, we made use of the fire. Like how the flame leaves a trail, the CI set also left an impression. Business cards are die-cut that offers an impression that it has been burnt. Paper weight and texture was chosen to match the look.